An unfortunate pricing error on Hertz' US website has inspired a new segment on Conan O'Briens late night show on TBS. 

It seems that the show's Executive Producer Jeff Ross, a self-professed long-time repeat client of Hertz and a Hertz Gold Plus member for more than 10 years, recently tried to rent a car for a trip to Florida. When checking the price for a one-day rental of a Premium size car (by the way Hertz, since when is a Chevrolet Impala a Premium car?), this is what he was quoted.

It didn't take long for Hertz to respond to Conan O'Brien calling them out on his late night show for an obvious pricing error on their US website that no-one would admit was an error. 

On his show on Monday night, Conan introduced a new segment inspired by an experience that Executive Producer Jeff Ross had encountered with Hertz. In case you missed it, here is Monday's Ross Wronged video.