Hertz Car Rental - Los Angeles International Airport - LAX - California - USA

My boyfriend and I got to LAX from NYC after a long flight. It may have been that we were still in post flight daze or the signage for Hertz was really bad. After we took the shuttle to the rental area to pick up our compact ride, we approached this gallantly lit, and labeled check-in area only to get to the counter and be told that it was for gold members only - not to be redirected in any way to where we should go.

We headed back outside. Saw some automation doors with blocked off glass so you couldn't see inside. We walk in to a long slow moving line and overpriced truck stop goods.

We finally get to the counter. The woman helping us was great, super nice, but tried to talk us out of the ford focus hatch back and into a convertible, which is fun and all, but not the what we had planned on splurging on for this vacation (we bid on a car to save some $$). While we talked about it, we lost the focus and given a nissan juke. As a lover of Nissan, I absolutely hated driving this car, not to mention the brakes were worn down.

I was also told that priceline insurance would cover nothing, and should have purchased the Hertz like $20-30/day package - regardless, I know as an insured driver and paying with my CC that I'd be fine no matter what.

Lastly, on the drive to the San Diego Zoo, my boyfriend accidentally missed a toll road. I was billed and paid the simple $6.15 on time.

Only to find that Hertz is charging me a $30.00 "administrative" fee. When contacted Hertz told me:
"An administration fee is billed each time the local authorities contact Hertz for information. Due to the increase of violation notices....Hertz can no longer absorb the additional costs associated with processing infringement notices."

I would like to know how the equation of how much their employees are paid per hour, how long typing something into a computer takes, and how it equals $30.

You can have my money, but I'm leaning on taking my future rental business elsewhere, after using Hertz loyally around the world since I was old enough to drive.