Last Modified January 7, 2014


This Privacy Policy serves to inform you, the user of this website, about our privacy practices and the possible uses of the information that we gather via and through your submissions to RENTAL CAR REVIEWS (collectively the “Website”).  We care about your trust and confidence, and make it a priority to ensure the personal information you provide is secure and confidential.  Please read this policy to learn about our privacy practices. By visiting or using the Website, you consent to the data collection and use practices described herein.


Collection of Information


In order to access all content and features on the Website, users must register for an account, which includes access to the Website’s discussion forums, message boards, the ability to post reviews and comments, and vote on helpful reviews.  In addition to registration information, Rental Car Reviews collects and stores the following information:

Personal Information.  “Personal Information” is information that can identify you, including your first and last name, telephone number, email address, postal address, and potentially information relating to support or customer support issues.  You may choose not to provide information to us (“opt out”), but generally, some information is required for you to become a registered user.  You may manage the Personal Information we have collected by visiting your User Profile Page.

Voluntary User Submissions.  We collect information that you voluntarily provide on the Website, including, but not limited to, reviews, ratings, messages, posts, comments, votes, and responses (collectively referred to as “Voluntary User Content”). In our sole discretion, Rental Car Reviews may share your Voluntary User Content with others and we reserve the right to publish Voluntary User Content in any medium.  If you do not wish to have Voluntary User Content disseminated, you should refrain from submitting such information.

  • Verified User Reviews.  In order to ensure the validity of reviews, we may seek transaction-specific information from users in order to validate particular reviews (herein referred to as “Validation Information”). Validation Information, which may include an invoice number from a particular transaction or other non-sensitive billing information, is used to prove that the reviewer actually rented a car from the location and on the date claimed.  This promotes user confidence and sifts out fraudulent or unhelpful reviews from our system

  • Communities and Forums.  Any personally identifiable or sensitive information or data you disclose through the Communities, Forums, Message Boards, Chat Rooms, or other public online forums hosted on the Website, may be collected and used by others.  We recommend caution when disclosing personal information to others in these public forums.  Rental Car reviews encourages you to review the privacy statements of websites you choose to visit via hyperlinks posted on our Website so that you can understand how those sites collect, use and share your information.  Rental Car Reviews is not responsible for the privacy policies or other content on third party websites accessed through our Website.

Third Party Information.  We may periodically obtain information, including Personal Information, from affiliated entities, business partners and other independent third party sources to supplement our account information.  This information may include updated address information, vehicle rental history, and general demographic information.

Social Media.  You may be able to register an account with Rental Car Reviews using one of your social media accounts or you may link your social media account(s) to Rental Car Reviews. We may access, through the social media provider, information including, your name, email address, profile picture, gender, “friend” or “buddy” lists, and other information you authorize, in accordance with the provider’s policies.  Please also be aware that we may access location information you provide through your social media outlets (herein referred to as “Location Data”) subject to your social media privacy settings.

Automatically Collected Information.  We reserve the right to automatically track and monitor and record traffic data on the Website through the use of Cookies and/or other tracking technologies (hereinafter referred to as “Aggregate Anonymous Information”).  This information is general and non-personal, and individual users are not readily identifiable to us.  Such information is used to improve the functions of the Website, improve user experience, remember usernames and passwords for automatic logins, and for targeted advertising.

  • Cookies are small data text files that websites use to recognize repeat users in order to facilitate users’ access to the website and to track usage behavior and compile usage information that allows for the improvement of content and targeted advertising.  Most browsers allow you to control whether or not to accept cookies from individual sites, but note that some features of the Website may not work properly with cookies blocked.  You may also get cookies from our advertisers or other third parties, as is standard practice in the internet industry.  We have no control over these cookies.

  • Other Tracking Technologies may also be employed to record information such as internet domain and host names, internet protocol (IP) addresses, browser and operating system types, clickstream patterns, and date and time of visits to the Website.  We may also use “tracer tags”, which may also be referred to as “Clear GIFS”, “Pixels”, or “Web Beacons”.  Tracer tags are embedded in the code of a web page and are used to monitor traffic patterns of users from one page within our Website to another, to deliver or communicate with cookies, and to understand if users came to our site from an online advertisement from a third party site.  We may link the information we record using cookies or tracking technology to Personal Information we have stored.


Use of Information


Billing Information.  Rental Car Reviews is not involved in the processing or booking of rental vehicles.  As such, we will not ask for credit card information or other billing information from you.  Please note however, that this may not apply to affiliated entities, business partners, or independent third party advertisers appearing on our Website through advertisements, sponsored or unsponsored hyperlinks, or through any other form.

Our Use.  The information Rental Car Reviews collects is used for the following general purposes:  to provide you with requested products and services; to manage your account; to provide you with notifications and updates; to verify the legitimacy of reviews and ratings; to optimize third party offers or products and/or services; to monitor interest and improve the Website, our products, and services; to respond to user questions and comments; to help customize your experience; to solicit information from you; to resolve disputes; to safeguard against abusive or potentially unlawful behavior; to enforce our Terms of Use; and to ensure relevant, respectful, and civil discourse throughout our Website.

Email Communications.  When you register for an account with us you are choosing, or “opting in” to receive emails from Rental Car Reviews, other users, and businesses.  These emails may include, but is not limited to, notifications regarding any Submissions you made on the Website, comments from other users, direct correspondence from rental car companies, notifications regarding our Website including updates to our Terms of Use or Privacy Policy, and certain customer service, administrative, or legal notices from Rental Car Reviews.  You can manage your email preferences at your User Profile Page.


Disclosure and Transfer of Information


In an effort to facilitate dialog between consumers and rental car companies, Rental Car Reviews encourages companies to engage in discussions and respond directly to user reviews, ratings, and comments.  This interaction allows companies to offer rebates, rewards, and discounts to past and potential future customers.  To this end, we will provide Validation Information to rental car companies in order to authenticate transaction-specific user reviews as part of our Verified User Review procedure. 


In addition, Rental Car Reviews may also share information:

  • with third party vendors who provide services on our behalf, including business analytics, marketing, customer service, and internet security, to collect information on our behalf as necessary to operate Website features or promote advertising specific to your interests;
  • with our advertisers, who may collect the same type of data that we collect and for the same purposes.  These third parties may be able to associate information they collect with information that have about your from sources outside of our Website.  These advertisers may employ cookies or other types of tracking technology that we do not have control over, but you may be able to opt out of some of their practices by visiting internet-based advertising opt out organizations like the Network Advertising Initiative, PrivacyChoice, and the Digital Advertising Alliance;
  • with outside websites that referred you to our Website.  We do not place limitations on the referring websites’ use of your personal information and encourage you to review the policies of any website that has referred you to us;
  • in response to subpoenas, court orders, or other legal process; to exercise our legal rights; to defend against legal claims; or as required by applicable law;
  • when we reasonably believe it is appropriate to take action regarding suspected illegal acts; to defend and protect the rights, property, or safety of our company, the Website, our users; and in connection with our Terms of Use or other agreements; and
  • we may also share your information in connection with a corporate transaction including, asset sale, merger, consolidation, divestiture, or bankruptcy.


Other than what is set out above, we will not share your Personal Information with third parties unless we notify you first.  You will have an opportunity to choose to opt-out of such information disclosure.  

Access to your Information


You may access and update your contact information by visiting your User Profile Page, which you created upon registration.  If you wish to delete your User Profile, you may do so by contacting us at the email listed below.  If you delete your User Profile you will no longer have access to certain functions and services including the ability to submit content.  Please note, that any Voluntary User Content submitted by you is the property of Rental Car Reviews and the decision to remove any such content is at our complete discretion.  Also note that we may retain certain information associated with your account, including for analytical and record keeping purposes. 


Protecting your Information


We are committed to the protection of your Personal Information.  Although no website can guarantee 100% security, we have implemented security measures consistent with industry standards, such as firewalls, intrusion detection programs, and data encryption on secured servers to prevent unauthorized access to your information. 

Your information may be transferred to, and maintained on, computers located outside the jurisdiction in which you reside.  Please be aware that the privacy laws where your information is transferred may offer more or less protection than the laws where you live.  By voluntarily submitting information to Rental Car Reviews, you consent to have your information transferred to, processed, and stored in the United States, irrespective of what geographic region you are located in. 

You may not share your username and password with anyone outside of your household, and you are solely responsible for maintaining and protecting the confidentiality of your username and password.  You are fully responsible for the activities which occur under your username and password.  You may access and update your username and password by visiting your User Profile Page.


Children’s Policy


Rental Car Reviews does not intend for the Website to be used by individuals under the age of 18 without the supervision of a parent or guardian.  If you are under the age of 18 you may use the Website only through your parent or guardian.  Those under the age of 18 are restricted from registering for an account, posting comments or participating in reviews, discussion forums or any other features of the Website.  Should we determine that a child under the age of 18 has registered as a user on the Website, we will immediately terminate the account. 

We do not seek or knowingly collect Personal Information about children under the age of 18.  If we become aware that we have unknowingly collected or have been sent Personal Information from a child under 18 years of age, we will take reasonable actions to delete such information from our database.


Third Party Links


The Website may contain links that take you to other sites not controlled or operated by Rental Car Reviews.  All outside websites do not operate under this Privacy Policy.  We encourage you to examine the privacy statements posted on those sites in order to inform yourself of their various procedures for collecting, using, and disclosing your Personal Information.


Safe Harbor


Rental Car Reviews participates in the US-EU/Switzerland Safe Harbor Framework(s) as set forth by the United States Department of Commerce relating to the collection, use, and retention of Personal Information from European Union countries and Switzerland.  We have certified that we adhere to the Safe Harbor Privacy Principles.  We will respond to requests regarding personal data within 30 days.  For more information about the Safe Harbor Program and to view our certification, visit the U.S. Department of Commerce’s website at


Governing Law


By visiting this Website, you accept that your visit and any dispute over privacy is subject to this Privacy Policy and our Terms of Use Policy.  This Privacy Policy and the privacy practices of Rental Car Reviews are subject exclusively to the laws of Massachusetts, without regard to its conflict of law principles.  If you have any concern about privacy issues, please contact us as directed in this Policy.

If, however, your claim, arising out of or relating to this Policy, has not been handled within 30 days of our receipt of notification, you may seek resolution by arbitration.  The arbitration shall be administered by the Judicial Arbitration and Mediation Service (“JAMS”), pursuant to its Comprehensive Arbitration Rules and Procedures (and in accordance with the Expedited Procedures in those rules) and shall be governed by the laws of Massachusetts.  The Tribunal shall consist of one arbitrator.  The place of arbitration will be Boston, Massachusetts. Any award may be entered in any court having jurisdiction.


Changes to this Policy


Rental Car Reviews reserves the right to occasionally update this Privacy Policy in the future.  At such time, we will also revise the “last updated” date found at the top of this Policy.  For material changes to this Policy, we will notify you by placing prominent notice on the Website.  We encourage you to periodically review this Privacy Policy.


How to Contact Us


Should you have questions, comments or disputes regarding this Privacy Policy or your Personal Information, please contact us by mail or email at the following:




Rental Car Reviews                            

Attn: Privacy Officer

PO Box 590273

Newton Center, Massachusetts 02459

Phone: +1 617 431 3222




This email address is being protected from spambots. You need JavaScript enabled to view it.


© 2013-2015 Rental Car Reviews.  All rights reserved.